Upstated co.

Upstate awaits.

Upstated Co. was founded to simplify the home-buying process for design-savvy urbanites looking for respite in Upstate New York. To introduce their signature home services (sales, interior design, and property management) to the New York City market, Upstated Co. enlisted our help to develop a comprehensive visual identity that would evoke the fresh and inspired ethos of the company, a reflection of the wanderlust one feels amid the trees and trails of upstate. We launched Upstated Co.’s digital strategy, generating newsletters and social media content, which furthered Upstated Co.’s positioning as a premier lifestyle brand.

SERVICES:

Art Direction. Brand Identity. Brand Strategy. Website. Stationery. Digital Strategy. Digital Assets. Copywriting. Photography. Social Media Strategy.